Posts Tagged ‘target’

News: Target Woes Continue After Data Security Breach

It keeps getting worse for retailer chain Target. After the loss of account information for over 40 million people, it has know been revealed that thieves managed to gain secret PIN code numbers in addition to the previous security breach. In an article on the Huffington Post, it was revealed that Target’s reputation among consumers has taken a huge hit.

The company’s “Buzz score,” a measurement of brand popularity developed by polling site YouGov, dropped by 35 points to -9 on Dec. 20, the day after Target announced that hackers may have gotten access to 40 million customers’ credit and debit card information. On Monday it fell even further to -19. Scores range from 100 to -100.

Currently, the Justice Department is investigating the data breach. Customers affected by the Target breach complained that they had to cancel credit and debit cards just as they were rushing to buy holiday gifts. Millions of others faced bank-imposed limits on how much cash they could take out at ATMs or spend on their debit cards.

In the wake of the recent revelation that the Target data breach was worse than first reported, many customers have started to take legal action against the retailer. According to a report by CNN Money, Target is facing lawsuits from almost two dozen consumers.

Customers in from California, Oregon and Washington to Louisiana, Massachusetts and Rhode Island have filed would-be class actions in federal courts, alleging Target was negligent and did not protect their card information.

Plaintiffs in several states alleged Target “failed to implement and maintain reasonable security procedures and practices.”

Robert Ahdoot, a lawyer for the California plaintiffs, said he spoke to customers who claimed unauthorized ATM withdrawals had been made from their accounts.

“Target has an obligation to provide adequate security for the financial information they collect,” Ahdoot said.

Some suits also alleged negligence, and claimed customers would not have purchased from Target if they knew of the breach, which lasted from Black Friday through mid-December but was not disclosed until last week.

Snyder, the Target spokeswoman, said the company doesn’t “comment on pending litigation.”

In related news, the New York Times reported last week Brian Krebs, the security blogger who first broke the news that Target had been breached, said he believed he had identified a Ukranian man who he said was behind one of the primary black market sites now selling Target customers’ credit and debit card information for as much as $100 a piece.

If customers do return to Target after this massive security lapse, I can assume many will be using cash.

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